Vol. 2 No. 2 (2024)

Published: 2024-05-25

Full Issue

FULL ISSUE FOR VOLUME 2, ISSUE 2 (2024)
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Front Matter

PRELIMINARY PAGES

I-VII
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Articles

MEDIATING EFFECT OF CUSTOMER SATISFACTION ON THE RELATIONSHIP BETWEEN BRAND TRUST AND CUSTOMER LOYALTY IN YOGHURT COMPANIES, KADUNA STATE

Adedeji Ismaila, A.J.C. Onu, Nasiru Abdullahi, Gemu A. Aliyu

1-19
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EFFECT OF BANK OF AGRICULTURE SERVICES ON THE PERFORMANCE OF SMALLHOLDER FARMERS IN NORTH CENTRAL NIGERIA

Jibril Danladi Agabi, Barnabs E. Barde, Abdullahi Ahmed Ibrahim

20-32
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ROLE OF GOVERNMENT EXPENDITURE IN PROMOTING SUSTAINABLE GROWTH IN THE MANUFACTURING SECTOR IN NIGERIA

Alexander Omachonu Usman, Audu Akawu Francis, Ahmed Eggon Henry

33-49
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EXPLORING THE RELATIONSHIP BETWEEN THE ELECTRICITY CONSUMPTION AND ECONOMIC GROWTH IN NIGERIA; 1980-2022

Taimako Sunday Anyuabaga, Francis A. Akawu, Joseph M. Ibbih, Agum Charles

50-67
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EFFECT OF AFFECTIVE COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN AFRICA INDEPENDENT TELEVISION (AIT), ABUJA

Afegbokhai Jude Ugwi, Adamu Abdul, Ibrahim Ahmed, Abdulwahab Sulaiman Sulaiman

68-83
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EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF INSURANCE FIRMS IN NIGERIA

Murtala Yusuf Fortyfour, Chigozie Uwaezuoke Ogbuu, Ephraim Adamu Tonga

84-97
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EFFECT OF PRODUCT VALUE PROPOSITION OF MOBILE PHONES ON CONSUMER SWITCHING BEHAVIOUR: EVIDENCE FROM BANK STAFFS IN YOBE STATE

Esther Garga, Hussaini Samaila

98-119
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EXAMINATION OF FACTORS INFLUENCING ETHNO-RELIGIOUS CONFLICT IN JOS METROPOLIS IN PLATEAU STATE, NIGERIA

Odumu Abdul Adamu

120-134
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EFFECT OF EQUITY CAPITAL ON THE FINANCIAL PERFORMANCE OF LISTED AGRICULTURAL FIRMS IN NIGERIA

Abdulwahab Sulaiman Sulaiman, Khadijah Musa Khalid

135-150
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EFFECT OF BRAND EQUITY ON CUSTOMERS’ LOYALTY OF 212 BREAD IN KA-DUNA METROPOLIS

Hussaini Abdullahi

151-167
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EFFECT OF SOCIO-CULTURAL AND TECHNOLOGICAL FACTORS ON PERFOR-MANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN NASARAWA STATE, NIGERIA

Musa Yakubu, Abdul Adamu, Hassan Umar Umar

168-189
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ANALYSIS OF THE IMPACT OF COVID-19 PANDEMIC ON INFORMAL SECTOR IN NIGERIA (A CASE STUDY OF KADUNA STATE)

Mutiu Abdulganiyu, Mahmood Yakubu Moukhtar

190-203
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VALUES, PERCEIVED FEASIBILITY, AND ENTREPRENEURIAL INTENTION AMONG STUDENTS AT AHMADU BELLO UNIVERSITY, NIGERIA

Bilkisu AbdulMumin, Kabiru Jinjiri Ringim, Karwai Sulaiman Abdullahi, Tijjanni Basheer Musa

204-222
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THE NEXUS BETWEEN STRESS MANAGEMENT TECHNIQUE AND ACADEMIC STAFF PERFORMANCE: A HOLISTIC APPROACH TO FOSTERING ACADEMIC EXCELLENCE

Leah Musa, Ogbu James Ogbu

223-235
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EFFECT OF MARKETING INTELLIGENCE ON THE PERFORMANCE OF LISTED CONSUMER GOODS COMPANIES IN NIGERIA

Bushira Mohammed Yusuf, Abdul Adamu, B. E. Barde, Hussaini Abdullahi

236-253
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EFFECT OF PRODUCT PACKAGING ON CONSUMER BUYING DECISIONS OF PRODUCTS OF SMALL ENTERPRISES IN NORTH CENTRAL STATES AND FEDERAL CAPITAL TERRITORY, ABUJA

Hayatu Yahaya, Ikenna Okeke Clement, Ruth Angbazo Andah, Abdulwahab Sulaiman Sulaiman

254-269
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EXAMINING THE IMPLICATIONS OF RESIDENTIAL SEGREGATION FOR ETHNORELIGIOUS CONFLICT IN JOS METROPOLIS PLATEAU STATE, NIGERIA

Odumu Abdul Adamu

270-290
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EFFECT OF WORKFORCE DIVERSITY ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN WUKARI METROPOLIS

Leah Musa, Ukpata Sunday Ijuo

291-301
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DIGITAL MARKETING STRATEGIES AND CONSUMERS’ PURCHASE BEHAVIOUR IN SELECTED ONLINE SHOPS IN ABUJA METROPOLIS

Ajila Moriliat Ibiwumi, Abimbola Eunice Adegbola, Abdullahi Shehu Araga, Jacob Abu Alabi, Nasamu Gambo

302-324
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Vol. 2 No. 2 (2024)

Full Issue

FULL ISSUE FOR VOLUME 2, ISSUE 2 (2024)

Front Matter

PRELIMINARY PAGES

Articles

MEDIATING EFFECT OF CUSTOMER SATISFACTION ON THE RELATIONSHIP BETWEEN BRAND TRUST AND CUSTOMER LOYALTY IN YOGHURT COMPANIES, KADUNA STATE

EFFECT OF BANK OF AGRICULTURE SERVICES ON THE PERFORMANCE OF SMALLHOLDER FARMERS IN NORTH CENTRAL NIGERIA

ROLE OF GOVERNMENT EXPENDITURE IN PROMOTING SUSTAINABLE GROWTH IN THE MANUFACTURING SECTOR IN NIGERIA

EXPLORING THE RELATIONSHIP BETWEEN THE ELECTRICITY CONSUMPTION AND ECONOMIC GROWTH IN NIGERIA; 1980-2022

EFFECT OF AFFECTIVE COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN AFRICA INDEPENDENT TELEVISION (AIT), ABUJA

EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF INSURANCE FIRMS IN NIGERIA

EFFECT OF PRODUCT VALUE PROPOSITION OF MOBILE PHONES ON CONSUMER SWITCHING BEHAVIOUR: EVIDENCE FROM BANK STAFFS IN YOBE STATE

EXAMINATION OF FACTORS INFLUENCING ETHNO-RELIGIOUS CONFLICT IN JOS METROPOLIS IN PLATEAU STATE, NIGERIA

EFFECT OF EQUITY CAPITAL ON THE FINANCIAL PERFORMANCE OF LISTED AGRICULTURAL FIRMS IN NIGERIA

EFFECT OF BRAND EQUITY ON CUSTOMERS’ LOYALTY OF 212 BREAD IN KA-DUNA METROPOLIS

EFFECT OF SOCIO-CULTURAL AND TECHNOLOGICAL FACTORS ON PERFOR-MANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN NASARAWA STATE, NIGERIA

ANALYSIS OF THE IMPACT OF COVID-19 PANDEMIC ON INFORMAL SECTOR IN NIGERIA (A CASE STUDY OF KADUNA STATE)

VALUES, PERCEIVED FEASIBILITY, AND ENTREPRENEURIAL INTENTION AMONG STUDENTS AT AHMADU BELLO UNIVERSITY, NIGERIA

THE NEXUS BETWEEN STRESS MANAGEMENT TECHNIQUE AND ACADEMIC STAFF PERFORMANCE: A HOLISTIC APPROACH TO FOSTERING ACADEMIC EXCELLENCE

EFFECT OF MARKETING INTELLIGENCE ON THE PERFORMANCE OF LISTED CONSUMER GOODS COMPANIES IN NIGERIA

EFFECT OF PRODUCT PACKAGING ON CONSUMER BUYING DECISIONS OF PRODUCTS OF SMALL ENTERPRISES IN NORTH CENTRAL STATES AND FEDERAL CAPITAL TERRITORY, ABUJA

EXAMINING THE IMPLICATIONS OF RESIDENTIAL SEGREGATION FOR ETHNORELIGIOUS CONFLICT IN JOS METROPOLIS PLATEAU STATE, NIGERIA

EFFECT OF WORKFORCE DIVERSITY ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN WUKARI METROPOLIS

DIGITAL MARKETING STRATEGIES AND CONSUMERS’ PURCHASE BEHAVIOUR IN SELECTED ONLINE SHOPS IN ABUJA METROPOLIS

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