YAKUBU, Musa; AGABI, Jibril Danladi; ALKALI, Mohammed; YUSUF, Adamu Alhaji. IMPACT OF NICHE MARKETING STRATEGY ON SMALL AND MEDIUM ENTERPRISES (SMEs) PERFORMANCE IN NASARAWA STATE, NIGERIA. FULafia International Journal of Business and Allied Studies, [S. l.], v. 2, n. 1, p. 58–72, 2024. Disponível em: https://fijbas.org/index.php/FIJBAS/article/view/52. Acesso em: 24 oct. 2025.